We realise that for every baby that has a good start there are countless others who don’t, that’s why we’ve pledged our support to the special care baby charity Bliss – who do wonderful work to help families through a critical period.

Over the next couple of months keep an eye out for promotional collared pouches in store. For every one of our promotional packs sold we will give 5p to help Bliss.

Together with your support, we’re aiming to give a huge £30,000 to help babies born too soon, too small, too sick, the best possible start in life.

Not only that, for every new ‘like’ we receive on Facebook we will donate a further 1p. So why not ‘Like’ us at facebook.com/plumbaby and donate today. Every penny counts!

Bliss is a registered charity no. 1002973 and Scottish registered charity SC040878