Plum knows only too well that weaning can be an emotional and confusing time for parents, which is why our aim is simple – to provide you and your baby with a nutritious but convenient, guilt free alternative that is full of flavour. The next best thing to a meal cooked by you.
We believe this is the most important time to feed your child the best quality food possible, to lay the foundations for a lifetime of healthy eating. So the Plum Promise is to feed babies well, to make every spoonful matter. To be pioneering in our choice of only the very best ingredients nature has to offer, and how we use them.
We like to keep things simple when making our food, by sticking to four principles we’ve kept close to our hearts since Plum was born in 2006:
Always create food as parents first & foremost
Produce food that uses nutritionally rich organic ingredients that provide a food adventure for little ones, helping them build an appetite for life
Responsibly source ingredients
Never use additives or unnecessary fillers
Plum – helping mums do the best they can.
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