Who are we and what do we do?
At Plum we are a small business that thinks big, with integrity at the heart of everything we do. Our feet are firmly on the ground when it comes to delivering quality, innovation and above all taste.

When our third child, Francesca (aka Minky) arrived after a gap of eight years, my first thought on revisiting the baby aisles was ‘is this as good as it gets?' Little appeared to have changed over the years.
That's why, to a mum who is passionate about two things in life - kids and good food - the idea for Plum was conceived. After all, why shouldn't busy mums and dads have access to both quality and convenience, using recipes that comprise the finest organic superfood ingredients in a simple and safe format that suits their lifestyle? Two years of extensive research, hard work and great teamwork later, I am proud to offer Plum real food for babies to parents everywhere who want the best for their children.

Plum Baby believes in Taste.
Taste is what makes eating one of life’s greatest pleasures. And because a taste for the good things in life develops at a very early age, we think it’s something everyone should enjoy from the moment they’re born. That’s why we provide real food for babies, not just baby food. We think that someday all baby food will be made this wayTaste is about enhancing flavours by combining different ingredients, so we use adventurous ingredients like beetroot and pomegranate. We also think that great taste comes from using natural wholesome stuff, so we only use organic ingredients from identifiable sources and don’t add sugars, fillers or any artificial anything. (And because we use super-foods like quinoa all our products are really good for you too.But great taste is also much more than just an experience for the palate. Taste is about the smell, the look and the feel. Taste is about discovery - about trying things you’ve never tried before and developing and stimulating the senses.That’s why, with the same thought and attention we’ve always put into our recipes, Plum offers a complete sensory experience to help parents develop their young babies’ minds, as well as their palates.At Plum, we want to start your baby on a journey of discovery.“Plum. A Taste of Things to Come.”
Plum promotes responsible trade.
Helping people with disabilites release their potential
Food pots into water pipes
Treading with care to be carbon responsible.
Waste no want not with recycled paper.
The stamp of approval.

Whenever and wherever possible we strive to make Plum an ethical business looking out for the well being of people and the planet. Plum believe in ethical partnerships and practicing what we preach.We are pleased to be ‘friends' of New Consumer magazine. The ‘friends' help to support many projects, including them the Irupana Project. It's a pioneering project fund for farmers in South America involved in the growing of Fairtrade quinoa grain. Quinoa (nutritionally better than rice) is a key ingredient in each one of our pots.
We are very proud to say that our re-packing and sending of samples is carried out for us by Enham, a charity that gives disabled adults opportunities to make real choices for a fulfilling life. Amongst other things Enham have commercial enterprises that provide direct employment opportunities for disabled people, improve access to essential products and services and generate income to support Enham's charitable objectives. To find out more about this very worthwhile charity please click here.
Our polymer pots are 100% recyclable which means they can be turned into other useful things like guttering and pipes. It doesn't stop there! All our day-to-day used office paper, cardboard, bottles and cans are recycled via dove recycling.
With the help of the Carbon Neutral Company we have taken great care to track our carbon footprint. So we are ever mindful to work to lower our impact on the environment. Log onto their website and learn how we can all help to make less of an impact on the planet.
Wherever possible, all our paper and stationery items are made from recycled stuff like reclaimed waste paper, vending machine cups and even car tyres. It's remarkable what you can do with a little thought. We like to use Remarkable Recycled Products.
We have a regular collection for used stamps and bottle tops and they go off to local charities to raise funds - there's so much you can do with just a little effort.

Below are the people that make up the Plum family. Click on the names to find out more!
Captain CarrotProduct Development
What I do here?
Work in the techincal department with Susie in creating new products and recipe ideas
Favourite Plum product:
Sweet potato with lamb and carrot. It is just a simple combination and very tasty and nutritious.
Food likes:
I like simple prepared foods where you can taste the individual ingredients
Food Dislikes:
I dislike overly complex or pretentious food combinations, also I will avoid deep fried foods at all cost.
Work in the techincal department with Susie in creating new products and recipe ideas
Favourite Plum product:
Sweet potato with lamb and carrot. It is just a simple combination and very tasty and nutritious.
Food likes:
I like simple prepared foods where you can taste the individual ingredients
Food Dislikes:
I dislike overly complex or pretentious food combinations, also I will avoid deep fried foods at all cost.
Chief PlumCEO
What I do here:
Co-ordinate the creativity and energy of a passionate team
Favourite Plum product:
Ditalini pasta with pesto & super greens (It's coming very soon!)
What 3 things can always be found in your refrigerator?
Milk, Coffee & Chocolate
If you could go back or forward in time, where would you go?
There is no time like the present
Co-ordinate the creativity and energy of a passionate team
Favourite Plum product:
Ditalini pasta with pesto & super greens (It's coming very soon!)
What 3 things can always be found in your refrigerator?
Milk, Coffee & Chocolate
If you could go back or forward in time, where would you go?
There is no time like the present
Crispy CucumberFinance
What I do here:
Book keeper
Favourite Plum product:
Summer Pudding
If I had a magic wand, I would:
Ensure everyone had a good education
What 3 things can always be found in your refrigerator:
My daughters Selena & Lucinda, and tomatoes
Book keeper
Favourite Plum product:
Summer Pudding
If I had a magic wand, I would:
Ensure everyone had a good education
What 3 things can always be found in your refrigerator:
My daughters Selena & Lucinda, and tomatoes
Fiery chilliFinance
What I do here:
Finance - Balance the books and pay various people
Favourite Plum product:
Mango & Banana
Childhood hero:
Worzel Gummidge (I met him once and he shook my hand!)
If you could go back or forward in time, where would you go?
Strangely, the Blitz in the 1940's when there was a great community spirit, a time when family values were still a major part of society and when people were grateful for what they had and could still have a sense of fun despite the conditions.
Finance - Balance the books and pay various people
Favourite Plum product:
Mango & Banana
Childhood hero:
Worzel Gummidge (I met him once and he shook my hand!)
If you could go back or forward in time, where would you go?
Strangely, the Blitz in the 1940's when there was a great community spirit, a time when family values were still a major part of society and when people were grateful for what they had and could still have a sense of fun despite the conditions.
French GarlicLogistics
What I do here:
Mainly logistics
Favourite Plum Product:
Blueberry and any muesli
If I had a magic wand, I would:
Get back to my teenage days but keeping the knowledge I have acquired over the years
Childhood hero:
Asterix & Obelix (French obviously!)
Mainly logistics
Favourite Plum Product:
Blueberry and any muesli
If I had a magic wand, I would:
Get back to my teenage days but keeping the knowledge I have acquired over the years
Childhood hero:
Asterix & Obelix (French obviously!)
GreenfingersTechnical
What I do here:
I help ensure our foods are not only great tasting but also that they are safe. I also make sure that there are always packs of our foods on the shop shelves for you to buy.
Favourite Plum Product:
Apricot and banana muesli - I quite often have a bowl when I arrive at the office in the morning
Food Likes:
I like most foods, buy enjoy roast dinners (Mum's are the best), tapas and curries
Food Dislikes:
I'm not a big fan of avocado :(
I help ensure our foods are not only great tasting but also that they are safe. I also make sure that there are always packs of our foods on the shop shelves for you to buy.
Favourite Plum Product:
Apricot and banana muesli - I quite often have a bowl when I arrive at the office in the morning
Food Likes:
I like most foods, buy enjoy roast dinners (Mum's are the best), tapas and curries
Food Dislikes:
I'm not a big fan of avocado :(
Mama PlumFounder
What I do here:
Reign over everyone imperiously, and make devilishly yummy baby food.
Favourite Plum product:
All, genuinely are my favourite, that's why I make them
Food likes:
Fresh Anchovies, Parmesan, olives, fresh bircher for breakfast and spelt risotto with truffle oil.
Food dislikes:
Escargot, never ever will I put a snail in my mouth.
Reign over everyone imperiously, and make devilishly yummy baby food.
Favourite Plum product:
All, genuinely are my favourite, that's why I make them
Food likes:
Fresh Anchovies, Parmesan, olives, fresh bircher for breakfast and spelt risotto with truffle oil.
Food dislikes:
Escargot, never ever will I put a snail in my mouth.
Marketing MangoMarketing
What I do here:
I look after the marketing for Plum, which means I make sure we have the best range of products for our mums and babies. But just as important is then finding the best ways to tell you all about them and getting you to sample our lovely recipes
Favourite Plum product
Blueberry, banana & vanilla, great for adults too, as a base for a smoothie, mmm yum
What 3 things can be found in your refrigerator:
Milk - for the kids
Cheese - always a good stand-by when nothing else for tea
Bottle of wine - for a nice evening in
Food Dislikes:
Lime pickle - particularly when having to do product tastings in a previous job!
I look after the marketing for Plum, which means I make sure we have the best range of products for our mums and babies. But just as important is then finding the best ways to tell you all about them and getting you to sample our lovely recipes
Favourite Plum product
Blueberry, banana & vanilla, great for adults too, as a base for a smoothie, mmm yum
What 3 things can be found in your refrigerator:
Milk - for the kids
Cheese - always a good stand-by when nothing else for tea
Bottle of wine - for a nice evening in
Food Dislikes:
Lime pickle - particularly when having to do product tastings in a previous job!
Passion FruitOffice Manager
What I do here:
Day to day running of the office, stock control, sampling AND assisting sales & marketing - Phew!
Favourite Plum product:
Spinach with salmon & parsnip
Childhood hero:
My Dad
What 3 things can always be found in your refrigerator:
Bolognese Sauce, Bottle of White & Onions
Favourite Plum product:
Spinach with salmon & parsnip
Childhood hero:
My Dad
What 3 things can always be found in your refrigerator:
Bolognese Sauce, Bottle of White & Onions
Raving RaspberryCustomer Services
What I do here:
My main role is to ensure that all our Little Plums and their parents are happy with our wonderful products. I'm also in charge of the website and the monthly newsletter, that you have all signed up for.....hopefully!!! I also assist both Simon and Vanessa to ensure that Sales and Marketing runs smoothly.
Favourite Plum product:
Spinach, parsnip & basil - use as a pasta stir in sauce for you and add some parmesan - done!
If you could go back or forward in time, where would you go?
I go back to the 1700's and meet my Mr Darcy!
Childhood hero:
I'd have to say the majority of the 80's. Who wouldn't love shell suits, leg warmers & perms!
My main role is to ensure that all our Little Plums and their parents are happy with our wonderful products. I'm also in charge of the website and the monthly newsletter, that you have all signed up for.....hopefully!!! I also assist both Simon and Vanessa to ensure that Sales and Marketing runs smoothly.
Favourite Plum product:
Spinach, parsnip & basil - use as a pasta stir in sauce for you and add some parmesan - done!
If you could go back or forward in time, where would you go?
I go back to the 1700's and meet my Mr Darcy!
Childhood hero:
I'd have to say the majority of the 80's. Who wouldn't love shell suits, leg warmers & perms!
Superfood SiSales
What I do here:
Sell all of the scrummy recipes to the retailers.
Favourite Plum product:
Summer Pudding
If you could go back in time, where would you go?
Wembley, May 1976 - the year Saints won the FA Cup!
If I had a magic wand, I would:
Win a gold medal at the London Olymics, then climb everest before ending world poverty!
Sell all of the scrummy recipes to the retailers.
Favourite Plum product:
Summer Pudding
If you could go back in time, where would you go?
Wembley, May 1976 - the year Saints won the FA Cup!
If I had a magic wand, I would:
Win a gold medal at the London Olymics, then climb everest before ending world poverty!







