We’re very proud of the provenance of our ingredients here at Plum. From the very beginning, we’ve chosen to support small organic suppliers who put as much care into their fresh ingredients as we put into the preparation of them. Whenever possible, we source our ingredients locally, and we always choose suppliers we know are trustworthy and ethical. Because when it comes to what we eat, real quality starts at the source.
organic – a firm foundation
Why organic? Because we like to keep things simple. Babies are busy growing, and many of their systems aren’t fully developed yet. Because of this, it makes good sense to give them only the purest, safest foods we can find and avoid adding anything unnecessary.
5 simple reasons organic is best for babies:
- No artificial chemical fertilisers
- No nasty food additives
- Use of pesticides is restricted
- Routine use of drugs is prohibited
- GM crops and ingredients are banned
responsibly sourced ingredients
Wherever we can, we source our organic ingredients locally and responsibly. Being choosy and using smaller suppliers enables us to have a real relationship with each farm, which in turn makes it easy to be sure that what we’re buying meets our (very high) standards.
It’s important to us that all the meat used in our recipes is free-range as well as organic, and that all animals have led a comfortable and happy life. We believe this standard of quality is worth paying a bit more for, so that’s what we do.
For example, one of the main suppliers of the meat we use in our Stage 2 pouches is the royal-warranted Rhug Estate organic farm in the county of Denbighshire, Wales. The animals there are all born and bred on the farm, and they eat organic feed that’s also grown right on the farm. The meat they produce is truly top quality – in fact, it’s so good that a number of Michelin-starred chefs choose it to serve in their restaurants. That’s what we call quality!
superfoods – as good as it gets
When we talk about “superfoods” at Plum, we’re referring to ingredients that are particularly rich in nutrients – vitamins, minerals, antioxidants and phytochemicals – all of which are essential for your growing baby. It’s easy to find foods that will give babies sufficient calories and fulfil their basic nutritional needs, but here at Plum, we believe that’s not going nearly far enough. Your baby has a big job to do, growing that amazing body and brain, and we think that effort deserves the very best nutritional support we can give.
That’s why we take special care to create our recipes using nothing but the best ingredients – including fruits, veggies and grains that offer that extra-special nutritional boost your baby needs. The result: nutrient-rich, delicious meals that taste the way proper food should.
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