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Susie, Colin and Rachel are jumping 10,000 feet out of an aeroplane to raise funds for Great Ormond Street Hospital.

Great Ormond Street Hospital is a world-class children’s hospital, with the broadest range of paediatric specialists under one roof anywhere in the UK. They welcome around 150,000 patient visits each year, treating patients with the most complex, life-threatening or life-limiting conditions. They are totally committed to find treatments and cures for some of the rarest and most difficult illnesses.

To check on our progress or even sponsor us, please visit www.justgiving.com/plumbaby

The Evening Standard Dr Mark Potter reported on Tuesday (4th December) on some new research that we at Plum find very interesting indeed.

“Should you have a fussy eater for a child - and which family hasn’t got at least one? - you will be interested in some new research. It suggests that a baby’s natural dislike for the bitter foods such as broccoli and Brussels sprouts can be blunted if the mother eats them duting pregnancy and breastfeeding.

New research from the Monell Chemical Senses Center in Philadelphia suggests young babies are more likely to take to foods that they have previously been exposed to in the womb, or through the traces that make it into the breast milk.

And these aren’t the only windows of opportunity for new mothers. Babies are also thought to be particularly susceptible to new tastes and textures during the weaning process between the ages of six and nine months.

So rather than mixing their meals into amorphous homogenised gloop, you should be keeping ingredients seperate so your child can log each individual taste.

And don’t forget to pull the right face when feeding them. Babies are very good at picking up on subtle cues and if you wrinkle your nose when offering them a piece of fish they will do the same.”

Hear Hear!

The team at Plum are very proud of Susie this week. On Wednesday we went to London for the finals of the Startups Awards 2007. Plum were shortlisted for two awards, Product of the Year and Women in Business. The judges believed that Susie epitomises women in business and she sucessfully scooped the Women in Business award, which is now proudly displayed in our boardroom. It was also lovely to mingle with the other hardworking entrepreneurs and we particularly would like to congratulate Fraser Doherty of Super Jam for winning Young Entrepreneur of the Year with his scrummy ’super fruit’ jams……

It’s something that we already believed at Plum HQ, but scientists who led the £12 million project into organic food, have reported that organic food is more nutritious than ordinary produce, and contains higher quantities of antioxidants which help ward off heart disease and cancer!

The scientists, and the Plum family, hope that the evidence will help persuade the Government to recommend organic produce and stop advising that eating it is merely a “lifestyle choice”.

Among the reports key findings, potatoes and carrots were among the organic produce found to be higher in vitamin C than their chemically-farmed counterparts.

Also higher levels of minerals and antioxidants were found in organically- farmed spinach and red cabbage, all of these are already key ingredients in our yummy Plum recipes!

Our scrummy cereal range will now also be available in Boots from Monday 29th October, as well as still being available through Waitrose and Ocado.

In true ‘Plum style’ these porridges come with an innovative use of ingredients; four nourishing ancient wholegrains and fruits have been developed to offer a truly unique recipe. Quinoa, spelt, millet and amaranth are used because of the associated health benefits. Click here for more information.

Our Four Grain Super Porridge is ideal for first weaning and is so much more than ‘baby rice’ it is ‘baby paradise!’

Come and visit us at the Baby Show in Earls Court from the 19th- 21st October and experience the Plum Baby taste adventure at the Plum Baby Pit Stop, a cafe especially for the Under 1’s. We will be giving away free pots of baby food from our range of ‘4 months plus’ and ‘7 months plus’ recipes.

Come and meet the Plum team who can answer your questions on weaning and the Plum Baby range of adventurous and nutritious recipes.

Sign up to be a Plum Mum on the day and you will be entered into our free prize draw.

We have just launched our scrummy cereals range. We have used a combination of four nourishing organic wholegrains and fruits to develop three new exciting recipes that are set to cause a stir in the breakfast aisle! In true ‘Plum style’ these porridges come with an innovative use of ingredients; ancient grains have been restored to offer a truly unique recipe. Quinoa, spelt, millet and amaranth are used because of the associated health benefits.

We are very pleased to announce that we are available to order from Abel & Cole from the 17th September so if you are already a customer and receive their lovely veg boxes why not add a pot of Plum to your order.