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Susie, Colin and Rachel are jumping 10,000 feet out of an aeroplane to raise funds for Great Ormond Street Hospital.

Great Ormond Street Hospital is a world-class children’s hospital, with the broadest range of paediatric specialists under one roof anywhere in the UK. They welcome around 150,000 patient visits each year, treating patients with the most complex, life-threatening or life-limiting conditions. They are totally committed to find treatments and cures for some of the rarest and most difficult illnesses.

To check on our progress or even sponsor us, please visit www.justgiving.com/plumbaby

The Evening Standard Dr Mark Potter reported on Tuesday (4th December) on some new research that we at Plum find very interesting indeed.

“Should you have a fussy eater for a child - and which family hasn’t got at least one? - you will be interested in some new research. It suggests that a baby’s natural dislike for the bitter foods such as broccoli and Brussels sprouts can be blunted if the mother eats them duting pregnancy and breastfeeding.

New research from the Monell Chemical Senses Center in Philadelphia suggests young babies are more likely to take to foods that they have previously been exposed to in the womb, or through the traces that make it into the breast milk.

And these aren’t the only windows of opportunity for new mothers. Babies are also thought to be particularly susceptible to new tastes and textures during the weaning process between the ages of six and nine months.

So rather than mixing their meals into amorphous homogenised gloop, you should be keeping ingredients seperate so your child can log each individual taste.

And don’t forget to pull the right face when feeding them. Babies are very good at picking up on subtle cues and if you wrinkle your nose when offering them a piece of fish they will do the same.”

Hear Hear!

The team at Plum are very proud of Susie this week. On Wednesday we went to London for the finals of the Startups Awards 2007. Plum were shortlisted for two awards, Product of the Year and Women in Business. The judges believed that Susie epitomises women in business and she sucessfully scooped the Women in Business award, which is now proudly displayed in our boardroom. It was also lovely to mingle with the other hardworking entrepreneurs and we particularly would like to congratulate Fraser Doherty of Super Jam for winning Young Entrepreneur of the Year with his scrummy ’super fruit’ jams……