About Our Ingredients
Delicious and nutritious
When we choose our ingredients, we never compare ourselves to other makes of baby food. We have our own benchmark, and trust us, it's high.
Every pot, packet and pouch we produce is crammed full of the right things to nourish your baby. Each ingredient has been chosen for its nutrient-rich qualities, so every spoonful holds nothing but goodness for your baby's health and well-being.
Organic – a firm foundation
Why organic? Because we like to keep things simple. While your baby is busy growing and at his/her most vulnerable it makes sense to give them the purest, safest foods and avoid anything unnecessary.
5 simple reasons:
- No artificial chemical fertilisers
- No nasty food additives
- Use of pesticides is restricted
- Routine use of drugs is prohibited to secure animal welfare
- GM crops and ingredients are banned
Superfoods – as good as it gets
The term superfoods refers to ingredients that are particularly rich in nutrients - vitamins, minerals, antioxidants and phytochemicals - all essential for your growing baby.
Flavonoids, responsible for the colour of dark fruits such as blueberries, and other phytochemicals such as betacarotene, are also known for their antioxidant properties, which is why brightly coloured fruit and vegetables are especially beneficial. That's why we're a big fan of them!
We use ingredients that reflect these superfood qualities, along with wholesome grains such as quinoa and spelt. The result, nutrient-rich tasty recipes.
Quinoa – our magic grain
We use quinoa in all our recipes. We believe it's the perfect food for your baby - much better nutritionally than rice.
It's naturally gluten-free making it easy for babies to digest. It's a fantastic source of protein and a valuable source of minerals and healthy fatty acids. It's also a natural source of Vitamin E and Vitamin B1.
We use a flaked form of quinoa, specially prepared for us to meet baby food production standards. This avoids its traditional chewy texture resulting in a supergrain that's packed with goodness but lovely and smooth - perfect for baby and reassuring for you.
Who's talking about Plum...
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“Just been having a peek at 'plum vision' and I am absolutely wowed by you!! Jack has already tried your spinach parsnip and basil and loves it - so do we as a matter of fact! We'll most certainly be trying out more of your products. Simply inspirational! Thank you.” Jenny, Rob and baby Jack
“My little girl is quite a fussy eater, at one point you could not even get the spoon into her mouth - that was until she tried Plum - and we've not looked back since. I must admit Mummy had to have a little try and wow, so scrumptious!” Tracey
“I tried our eldest first on jars as I hadn't heard about Plum and he absolutely and completely refused them. When I smelt and tasted them I could completely understand where he was coming from! Thank you so much for providing a fantastic yummy and healthy alternative to the jars. We love Plum!!” Susie Alderson
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“Thank you for the wonderful products of Plum, my little girl is a huge fan. Faye is currently enjoying your spelt biscuits. I enjoy giving such tasty healthy food like Plum. She has benefited from your range of goodness.” Deborah
“Just to let you know that my 9month old who now refuses weetabix and will only eat your plum apple and prune cereal for breakfast - please make more breakfasts these are great!” Ros
“I just wanted to thank you for the amazing (and very healthy) idea to include quinoa in all your recipes and for the ultimate four grains porridge that it have amaranth. I am from Peru, so I know that those two, quinoa and amaranth, are very nutritious. I am very happy to give to my daugther, who is 6 months old, food from my country of origin.” Aracelly
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“Just wanted to say how delighted i am with your range of baby food. My 7 month old daughter will keep opening and closing til the whole pot is gone and she especially loves the blueberry, banana and vanilla flavour she say's 'mmm' after every mouthful! Also the pots are so convenient and as a mum of 3 i often have to grab a pot and run! Using Plum baby food takes the guilt away from not having time to make my own. Knowing I’m buying the best helps Thank you very much and keep up the good work!” Nikki and baby Anabelle
“I just wanted to write to thank you. Before my daughter was weaning, i was adamant that all her food would be home cooked, but after looking at your products (and her trying them!) we are firmly a Plum baby family. Many Thanks again for making life a bit easier!” Stacey & baby Poppy
