The Plum Way
Our story
"I vividly recall the moment I decided to create a brand of baby food that needed to actually taste like homemade food; not processed, tasteless paste.
When our third child, Francesca (aka Minky) arrived after a gap of eight years, my first thought on revisiting the baby food aisles was 'is this as good as it gets?' Little appeared to have changed over the years.
That's why, to a mum who is passionate about two things in life - children and good food - the idea for Plum Baby was conceived.
After all, why shouldn't busy mums and dads have access to both quality and convenience, using recipes that comprise the finest organic ingredients in a simple, safe format that suits their lifestyle?
With continuous research, a great team and lots of hard work, I am proud to offer Plum Baby - real food for babies - to parents everywhere who want the best for their children."
Susie Willis, Founder
Plum beliefs
Feeding your baby is a joy, and can give you, as a parent, a real sense of satisfaction. It can also be messy and chaotic and we know you’re pushed for time, so we’d just like to offer a little help, guilt-free!
We believe the taste of food and the colour, texture and smell is so important to a baby’s development. Taste is what makes eating one of life’s greatest pleasures and it’s something everyone should enjoy from the moment they’re born.
Our mission is to feed babies well, to nourish them, to make every spoonful matter. To be pioneering in our choice of only the very best ingredients and how we use them.
We want to create real food for babies - not just baby food. All our recipes tick the taste, nutrition and quality boxes. And if the convenience of them helps you spend a little more quality time with your baby, that is a huge tick in the box!
Plum Baby was born in 2006 with these very principles close to our hearts, and we we like to keep things simple when making our food, by sticking to what we call The Plum Way:
- Above and beyond organic
- Responsibly sourced, flavoursome, nutritionally-rich ingredients
- No additives or unnecessary fillers
- Creating food as parents first and foremost
- We believe Plum Baby is a taste of things to come and we’d love you to join us for the ride. We’ll make it as easy, tasty and fun as we can!
Who's talking about Plum...
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“Just been having a peek at 'plum vision' and I am absolutely wowed by you!! Jack has already tried your spinach parsnip and basil and loves it - so do we as a matter of fact! We'll most certainly be trying out more of your products. Simply inspirational! Thank you.” Jenny, Rob and baby Jack
“I would just like to say how fantastic your new range of supersnacks are! I thought that my two year old had outgrown Plum Baby; but walking down the baby aisle to get some nappy cream I spotted these and bought some for her to have at our bbq this evening. She loved them! and it wasn't just her! The whole table ate were eating the cheesy bread sticks with some houmous and thought they were great! Really happy that we can still buy Plum Baby, as I have always thought your foods are so much more health concious & nutritionally aware than other baby brands.” Hannah M
“My little girl is quite a fussy eater, at one point you could not even get the spoon into her mouth - that was until she tried Plum - and we've not looked back since. I must admit Mummy had to have a little try and wow, so scrumptious!” Tracey
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“I tried our eldest first on jars as I hadn't heard about Plum and he absolutely and completely refused them. When I smelt and tasted them I could completely understand where he was coming from! Thank you so much for providing a fantastic yummy and healthy alternative to the jars. We love Plum!!” Susie Alderson
“Thank you for the wonderful products of Plum, my little girl is a huge fan. Faye is currently enjoying your spelt biscuits. I enjoy giving such tasty healthy food like Plum. She has benefited from your range of goodness.” Deborah
“Just to let you know that my 9month old who now refuses weetabix and will only eat your plum apple and prune cereal for breakfast - please make more breakfasts these are great!” Ros
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“I just wanted to thank you for the amazing (and very healthy) idea to include quinoa in all your recipes and for the ultimate four grains porridge that it have amaranth. I am from Peru, so I know that those two, quinoa and amaranth, are very nutritious. I am very happy to give to my daugther, who is 6 months old, food from my country of origin.” Aracelly
“Just wanted to say how delighted i am with your range of baby food. My 7 month old daughter will keep opening and closing til the whole pot is gone and she especially loves the blueberry, banana and vanilla flavour she say's 'mmm' after every mouthful! Also the pots are so convenient and as a mum of 3 i often have to grab a pot and run! Using Plum baby food takes the guilt away from not having time to make my own. Knowing I’m buying the best helps Thank you very much and keep up the good work!” Nikki and baby Anabelle
“I just wanted to write to thank you. Before my daughter was weaning, i was adamant that all her food would be home cooked, but after looking at your products (and her trying them!) we are firmly a Plum baby family. Many Thanks again for making life a bit easier!” Stacey & baby Poppy
